The sister brand of Aramis was created to take a step further: to shape a new multidimensional lifestyle that goes beyond what you know.
In this project, I was responsible for the brand positioning and tone of voice. And later on, I took the challenge of creating a presentation video and animating the brand’s elements.
ECD: Arnaldo Bastos
CW: Daniel Real
AD: Jonas Gaona, Maria Ascenção
MOTION: Daniel Real
EST: Letícia Baldin, Filippo Vidal
Plans change. You don’t
The versatile choice that suits every moment. From home to the streets—and any occasion in between.